Sexy Lynx Marketing

By: Alex Covert - Published: Sep 17, 2007 • References: lynxeffect.au & adrants
Lynx, or AXE, has become famous for their shocking commercials promoting their antiperspirants, body sprays, and body gels. As part of their marketing approach, the Lynx web site allows visitors to "wash" dirty women in their bikinis. You suds up your sponge and wipe the girls down, removing smeared mud stains. Making things work on the site is a little touchy so, be patient. If you decide to do this at work, there is a 'boss mode' on the left-hand side that quickly brings up a spreadsheet-like screen. Stats for Wash Dirty Women Trending: Older & Buzzing
Research: 22,672 clicks in 452 w
Interest: 3.8 minutes
Concept: Wash Dirty Women
Related: 56 examples / 43 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: squeezable sweet-sour sauces, desktop digital assistants, and automated bike lock systems.