Since consumers were skeptical about Breeze Excel's claim of "confidence to remove stains in 1 wash," the company decided to prove to costumers the durability of their product.
T-shirts were wrapped around the washing detergent product and mailed out to several social groups across Thailand. The dirty T-shirts could then by washed and cleaned with Breeze Excel, where the efficacy of the product would be proven.
This direct marketing scheme generated increased sales and greater brand awareness.
Stats for Dirty Direct Marketing
Trending: Older & Chilly
Research: 3,485 clicks in 364 w
Interest: 4 minutes
Concept: Dirty Direct Marketing
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: detergent-free soap, luxury laundry detergents, and paper laundry detergent.
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