Photographer Carter Smith is famous for his elegant celebrity photography. But lately, he's been getting quite dirty.

Well, not that kind of dirty. Smith has been exploring the beauty of young male models after having them greased up and all dirty and bruised with makeup.

The above gallery showcases Smith's dirt obsession with male models Colter Johnson and Nick Davis--both of whom are with Nous Model Management.

Implications - Advertisements of every sort have saturated society as companies strive to attract more consumers. However, the advertisements which tend to be most memorable and effective are those which harness shocking or risqué elements. Companies can make advertisements impossible to ignore by adding these techniques to marketing strategies.