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The Dirty Clothes Bus

By: Jeremy Gutsche - Published:   Updated: Apr 1 2011 • References: spotthebus & cityrag.blogs
All around NYC you may spot Unilever's dirty clothes bus. In fact, there's even a "spot the bus" contest as part of the promotion (spotthebus.com). What's it for? All Detergent. .And everyone is staring at it. The caption on the billboard reads, "How much can one small bottle clean?" All- small & mighty! Stats for The Dirty Clothes Bus Trending: Older & Mild
Traction: 5,085 clicks in 440 w
Interest: 4 minutes
Concept: The Dirty Clothes Bus
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
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