The Dirty Clothes Bus

By: Jeremy Gutsche - May 17, 2006   Updated: Apr 1 2011
References: spotthebus & cityrag.blogs
All around NYC you may spot Unilever's dirty clothes bus. In fact, there's even a "spot the bus" contest as part of the promotion ( What's it for? All Detergent. .And everyone is staring at it. The caption on the billboard reads, "How much can one small bottle clean?" All- small & mighty!

Implications - Guerilla campaigns such as this one are quickly becoming a favorite amongst ad agencies because they cost virtually nothing, lack the boundaries of campaigns held on more traditional media, and have the ability to make a strong, lasting impression on consumers due to their novelty. It seems that when it comes to getting a company message across, you no longer have to break the bank with your budget.