From Messy Marketing to Unkempt Chic, Dirty is the New Clean

By: Marissa Brassfield - Published: Jun 28, 2009   Updated: Mar 24 2011
Dirty is the new clean--at least, according to this compilation of disheveled innovations.

From messy marketing campaigns like the paint-splattered Adidas Originals and The Ting Tings promotion you see in the image on the right to dirty car art and filthy laundry buses, clean has clearly never been so uncool.

Implications - It's no longer looked down upon to be a little unruly or disheveled, and advertising companies in particular are recognizing that the sense of mischief this aesthetic implies is definitely appealing to young consumers. Needless to say, those wanting to get the attention of youth culture would do well to be unafraid of getting a little bit messy. Stats for 20 Disheveled Innovations Trending: Older & Mild
Research: 5,500 clicks in 360 w
Interest: 6.5 minutes
Concept: 20 Disheveled Innovations
Related: 150 examples / 115 photos
Segment: Neutral, 18-35
Comparison Set: 55 similar articles, including: dirty makeovers, messy hair photo shoots, and filthy environment crusaders.