Messy Teenage Bedrooms to Market Real Easte In a More Honest Way
Peter Brown — January 21, 2009 — Marketing
Forget scaled-down furniture, interior decor, flower arrangements and fluffy towels. In a time of downturn in the housing market, one housing developer has turned things around by presenting featured show homes in a more realistic way.
Abel Homes recreated a typical teenage boy’s bedroom in one of their new developments. The room includes a messy bed, clothes strewn all over and old training shoes. The look is completed with potato chips trodden into the carpet.
Viewers have apparently been a big fan - partly because the approach is unexpected and partly because they value the company’s honest approach.
A director of the property developer, Maggie Abel commented: “We wanted to provide a talking point, help people to visualise it as a family home and give them something to remember the house by. We certainly had fun doing it and people who have looked round have laughed.”
“I’ve always found showhomes are a bit bland and unreal, so I thought if we were doing a teenage boy’s room we shouldn’t have it too pristine,” she said.
Abel Homes recreated a typical teenage boy’s bedroom in one of their new developments. The room includes a messy bed, clothes strewn all over and old training shoes. The look is completed with potato chips trodden into the carpet.
Viewers have apparently been a big fan - partly because the approach is unexpected and partly because they value the company’s honest approach.
A director of the property developer, Maggie Abel commented: “We wanted to provide a talking point, help people to visualise it as a family home and give them something to remember the house by. We certainly had fun doing it and people who have looked round have laughed.”
“I’ve always found showhomes are a bit bland and unreal, so I thought if we were doing a teenage boy’s room we shouldn’t have it too pristine,” she said.
Trend Themes
1. Authentic Showhomes - There is a trend towards presenting showhomes in a more realistic, authentic way by showcasing messy, lived-in spaces.
2. Unexpected Interior Design - Designing interiors that defy traditional expectations and feature unconventional elements is gaining popularity in the housing market.
3. Memorable Visual Experiences - Creating unique and memorable showhome experiences helps potential buyers visualize the property as a real family home and builds stronger connections.
Industry Implications
1. Real Estate - The real estate industry can benefit from embracing the trend of presenting showhomes in a more authentic and relatable way to attract potential buyers.
2. Interior Design - The interior design industry has the opportunity to explore unconventional and unexpected design choices that challenge traditional notions of showhome presentation.
3. Event Marketing - Event marketing professionals can leverage the trend of creating memorable and unique showhome experiences to engage attendees and leave a lasting impression.
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