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Forget scaled-down furniture, interior decor, flower arrangements and fluffy towels. In a time of downturn in the housing market, one housing developer has turned things around by presenting featured show homes in a more realistic way. Abel Homes recreated a typical teenage boy’s bedroom in one of their new developments. The room includes a messy bed, clothes strewn all over and old training shoes. The look is completed with potato chips trodden into the carpet. Viewers have apparently been a big fan - partly because the approach is unexpected and partly because they value the company’s honest approach. A director of the property developer, Maggie Abel commented: “We wanted to provide a talking point, help people to visualise it as a family home and give them something to remember the house by. We certainly had fun doing it and people who have looked round have laughed.” “I’ve always found showhomes are a bit bland and unreal, so I thought if we were doing a teenage boy’s room we shouldn’t have it too pristine,” she said.  Mrs Abel said she based the model on her own son Chris's room when he was a teenager. Now 25, he is construction director of the firm.
The Abel approach and treatment seems to be paying dividends. Despite the property industry struggling, six of the eight homes at The Dairy have already been sold.
(ananova)References: dailymail, ananova Filed In: |
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