This Dutch commercial for Comedy Central is totally addictive.
The idea is simple, the models laugh with water in their mouths, because Comedy Central is just so hilarious, you can't help but laugh.
The action is captured in slow motion which makes it that much interesting. Good work guys!
The spot was directed by Nate Naylor for Modernista! ad agency. Shane Hutton served as creative director and copywriter while Naylor also doubled as creative/art director.
Implications - Many consumers are drawn to commercials that have a sense of humor. Using comedy is a great way to gain attention from consumers and forge a long-lasting relationship with these individuals. A campaign with a comedic touch will be much more memorable and buyers will remember this when looking to buy certain products.
Stats for Slowmo Liquid Laughing
Trending: Older & Mild
Research: 12,891 clicks in 370 w
Interest: 4 minutes
Concept: Slowmo Liquid Laughing
Related: 83 examples / 64 photos
Segment: Females, 12-55
Comparison Set: 30 similar articles, including: punching employees, dirty fashion models and perfect timing, and bloody nudetography.
Slowmo Liquid Laughing
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