The idea is simple, the models laugh with water in their mouths, because Comedy Central is just so hilarious, you can't help but laugh.
The action is captured in slow motion which makes it that much interesting. Good work guys!
The spot was directed by Nate Naylor for Modernista! ad agency. Shane Hutton served as creative director and copywriter while Naylor also doubled as creative/art director.
Implications - Many consumers are drawn to commercials that have a sense of humor. Using comedy is a great way to gain attention from consumers and forge a long-lasting relationship with these individuals. A campaign with a comedic touch will be much more memorable and buyers will remember this when looking to buy certain products.