From Paperless Loyalty Apps to Customer Gifting Apps

By: Meghan Young - Dec 10, 2014
Reward cards are a great tool for business who are looking to create a lasting bond between it and its customers while also keeping tabs on their buying habits, yet it's important that they stay responsive to changing needs as societies continue to modernize; enter digital loyalty programs. By shifting away from physical cards to smartphone apps and other similar platforms, these digital loyalty programs are easier to join and use on a regular basis. Not to mention that many people will appreciate lightening the load in their wallets.

There have been a number of companies that have already adopted digital loyalty programs in order to grow their customer base while further incentivizing their products and services. These digital loyalty programs can be tweaked for more interaction and personalization, for instance.