The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys

By: Ady Floyd - Oct 27, 2015
References: talkandroid & engadget
AT&T recently unveiled its consumer-focused app called Data Perks, which provides the brand's consumers with free data. The one small catch is that AT&T is asking consumers to complete simple surveys beforehand.

The Data Perks app is designed for both Android and iOS users alike. The downloadable app is bringing highly desired megabytes directly to consumers for a full month if the user takes surveys and completes shopping offers.

The app acts as a personalized "Google's Opinion Rewards" system that aids each consumer with ample internet access, instead of store credit. While the app is not designed to fund one's Netflix consumption, it is simply the brand's way of interacting with its consumers and ensuring the monthly limits are rarely exceeded. The app is a great way for the brand to build consumer trust and appreciation, which will stabilize the loyalty of its target demographic.