This McDonald's App Provides Consumers with Loyalty Program Benefits

By: Ady Floyd - Aug 14, 2015
References: mcdonalds & eater
This new McDonald's app was recently unveiled as a consumer loyalty program. The app has a variety of convenient features that include a discounted drink option. This particular option will provide consumers with a free product after purchasing five McCafe drinks such as coffees and blended beverages. There are other rewards associated with the app that will be generated based on location, weather and time of day.

In addition to the discounted drink services, this app features a store locator and will provide consumers with valuable nutrition information. The nutritional information is designed to guide consumers through a menu-orientated map so they can easily find out specific dietary information.

While the McDonald's app is currently only available in select cities across the United States, the burger joint plans to release it on a global scale in the near future.