Rockstar

From Deep-Fried Butter to Mayo Margaritas

By: Jessica Marcel - Published: Nov 7, 2009   Updated: Jun 23 2011
If your stomach's feeling a little queasy after reading the title, welcome to the club. These cuckoo condiment creations are crazy with innovation. So crazy that they should never ever have been considered for consumption.

Whether it's salsa in a hat, mayo in a margarita, or soy sauce on ice cream, these are condiment creations that defy the limits of creativity (and the limits of the digestive system).

Implications - Consumers no longer eat around the dinner table because they are constantly on the go. This means that consumers do not have time to make healthy, home-cooked meals. Companies should consider how they can offer healthier, more convenient choices to consumers.