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Cierto Express Shows Mustard & Ketchup as Grenade & Bomb

By: Ayman - Published:   Updated: Apr 4 2011 • References: adsoftheworld
While it's always unpleasant to get a mustard or ketchup stain, I never thought of it as an extremely serious issue that may jeopardize security.

However, these new ads for stain remover Cierto Express beg to differ. The ads show mustard and ketchup bottles as hand grenades and bombs, respectively.

The ads were created by Mayo DRAFT FCB Quito, Ecuador.

Advertising Agency: Mayo DRAFT FCB Quito, Ecuador, Creative Director: Carlos Serrano, Art Director: Andrés Santos, Copywriter: Felipe Arcos, Illustrator: Wangopolo, Other additional credits: Sebastián Barrera, Alejandro Muñoz, Published: April 2009 Stats for Explosive Advertising Trending: Older & Mild
Traction: 4,510 clicks in 286 w
Interest: 4 minutes
Concept: Explosive Advertising
Related: 61 examples / 47 photos
Segment: Males, 12-55
Comparison Set: 22 similar articles, including: garden hose guns, explosive furniture, and gun-shaped cameras.