Superstar

Creative Campaigns Targeted at Captive Audiences

By: Marissa Brassfield - Published: Feb 15, 2009   Updated: Jun 16 2011
There's something inherently genius about placing advertising within a bathroom stall or inside a urinal. After all, the audience for these ads is captive--in such a small space, there are only so many places one can look.

These unusual urinal ads and bizarre bathroom campaigns all successfully grab your attention. From urinal video games to toilet paper printed with actors' faces, these marketing stunts are impossible to ignore.

Implications - Location is everything when it comes to advertising, and glamor is not always the best way to get noticed. Potential profit can be found in even the dirtiest of places, and these ads demonstrate how a product will be that much more memorable in doing so. Companies should consider how to publicize a product through using unconventional spaces.