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Polaroid Cameras in Lieu of Mirrors Edit
Innovative Bathroom Campaign

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Polaroid Cameras in Lieu of Mirrors - Innovative Bathroom Campaign
Innovative Bathroom Campaign
 Published: Mar 26, 07
 Views: 3,633

Polaroid has replaced bathroom mirrors with cameras as part of a new ad campaign.  The campaign, in Sao Paulo, is pushing Polaroid’s instant images.  I suppose the benefit of instant images seems obvious in North America, but perhaps down south the Polaroid brand carries less meaning.  Either way, the campaign is innovative.

References:  frederiksamuel, adrants

Filed In:  marketing








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Polaroid Cameras in Lieu of Mirrors