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Innovative Bathroom Campaign

By: Jeremy Gutsche - Published:   Updated: Apr 13 2011 • References: frederiksamuel & adrants
Polaroid has replaced bathroom mirrors with cameras as part of a new ad campaign.  The campaign, in Sao Paulo, is pushing Polaroid's instant images.  I suppose the benefit of instant images seems obvious in North America, but perhaps down south the Polaroid brand carries less meaning.  Either way, the campaign is innovative.

Implications - Brands such as Polaroid are facing a challenge to either update their product as technology progresses, or to market what they already have in a new light. By coming up with non-conventional advertising methods such as the Polaroid camera replacing mirrors, the advertisers have created a buzz-worthy campaign that puts an older brand in a unique light without the need for technological rebirth.

Stats for Polaroid Cameras in Lieu of Mirrors Trending: Older & Average
Traction: 5,380 clicks in 390 w
Interest: 4 minutes
Concept: Polaroid Cameras In Lieu Of Mirrors
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
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