Wipe With ‘30 Rock' Boss

By: Ayman - Published: Nov 18, 2008 • References: creativity-online & adweek.blogs
Modernista! Amsterdam has taken bathroom advertising to the next level with this unusual ad campaign for Tina Fey’s TV show ‘30 Rock’ which airs on Comedy Central channel in the Netherlands.

Creative director Nate Naylor and art director Diddo Velema came up with toilet paper that has the image of character Jack Donaghy, the egoistic boss played by Alec Baldwin.

Distributed in bathrooms all over the Netherlands, the toilet paper points the ass-wipers to a companion web site that is loaded with boss-bashing features and a contest. Stats for TV Show Promos on Toilet Paper Trending: Older & Chilly
Research: 3,008 clicks in 392 w
Interest: 4 minutes
Concept: TV Show Promos On Toilet Paper
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: red-accented concept cars, supportive ecological murals, and parental restriction subscription services.