Tushy Will Pay Fans $10k to Poop on Super Bowel Monday
Grace Mahas — February 2, 2023 — Marketing
References: hellotushy
TUSHY is at it again to reward another day-after dump with $10,000 nearly a year after breaking the internet with its 'Super Bowel Monday' request.
The Big Game is always followed by epic dumps the day after, so TUSHY is offering $10,000 to one lucky person who greets their toilet with a Super Bowel movement on February 13. Use the hashtag #TUSHYSuperBowel on Instagram (@hellotushy) or Twitter (@hellotushy) or via email (superbowel@hellotushy.com) to share a poop pic with TUSHY. You can submit your entries until Monday, February 13, at 11:59 PM Eastern Time.
“We saw insane excrement, I mean excitement, around Super Bowel Monday last year, and knew that if people were still eating tons during the Big Game, producing Super Bowel movements the next day and sharing them with us proudly, we’d be here again to celebrate and reward that,” said Miki Agrawal, TUSHY’s Founder and Chief Creative Officer. “It’s pretty incredible what can happen when you remove the shame from such a normal bodily function, and we’ll never stop finding ways to do just that!”
The Big Game is always followed by epic dumps the day after, so TUSHY is offering $10,000 to one lucky person who greets their toilet with a Super Bowel movement on February 13. Use the hashtag #TUSHYSuperBowel on Instagram (@hellotushy) or Twitter (@hellotushy) or via email (superbowel@hellotushy.com) to share a poop pic with TUSHY. You can submit your entries until Monday, February 13, at 11:59 PM Eastern Time.
“We saw insane excrement, I mean excitement, around Super Bowel Monday last year, and knew that if people were still eating tons during the Big Game, producing Super Bowel movements the next day and sharing them with us proudly, we’d be here again to celebrate and reward that,” said Miki Agrawal, TUSHY’s Founder and Chief Creative Officer. “It’s pretty incredible what can happen when you remove the shame from such a normal bodily function, and we’ll never stop finding ways to do just that!”
Trend Themes
1. Toilet-themed Marketing Campaigns - Companies can follow TUSHY's example and create toilet-related campaigns to draw attention and engage audiences in a taboo-breaking way.
2. Social Media Campaigns Promoting Authenticity and Humor - Social media platforms offer a space for companies to showcase a humorous and authentic side, like TUSHY's Super Bowel Monday campaign, to increase customer engagement.
3. Crowdsourcing Content for Promotions - Companies can take advantage of customer engagement by crowdsourcing content to promote viral social media campaigns similar to TUSHY's 'Super Bowel Monday' promotion.
Industry Implications
1. Bathroom Fixture and Accessory Manufacturers - Companies in this industry can leverage TUSHY's humorous social media campaign to attract attention and increase sales for their bathroom fixtures and accessories.
2. Social Media Platforms - Social media platforms can capitalize on campaigns like TUSHY's to offer unique and unconventional advertising space to companies focused on engaging younger audiences with unconventional content.
3. Consumer Packaged Goods (CPG) Industry - Companies in the CPG industry can follow TUSHY's example and leverage social media to engage audiences in a humorous way to promote their products and draw attention to their brand identity.
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