From Purist Formula Packaging to Simplistic Recession Labels

By: Jamie Danielle Munro - Published: Apr 10, 2014
Whether you have a baby or are expecting one in the future, it's hard not to notice the multiple types of baby food branding. As a first-time parent, all of these choice can be extremely overwhelming, but if you take a step back and just appreciate the work that went into designing the packaging, this could be a quick stress reliever.

Many packaging designers are opting for a more minimalist look for their branding. The SMA Infant Nutrition concepts for example is extremely simplistic, and is also numbered to match what a growing baby needs at various stages. It's this type of baby food branding that can be extremely helpful, rather than overwhelming for parents.