Heinz Baby Food in Brazil has released a new website and product design aimed towards the next generation of babies.
The Heinz Baby Food site makes great use of bright shades of pink, baby blue and yellow with the same colors being used across their line of new products, creating a sense of synergy between them. In addition to colors that appeal to children, the packaging has also changed to a squishable material that encourages kids to play with it and therefore, make them more likely to eat it.
The new packaging also has a new baby mascot, who wears the hats, glasses and headphones that he'll one day don when he gets older. The new mascot communicates Heinz Baby Food's belief that through their food, they will help your baby to achieve success in the future.
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