BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
You hope that every baby is a blank canvas, innocent, uncorrupted and completely healthy. BornFree packaging feeds off of parents' desires to preserve the purity of their infants with a branding strategy that says it cares.
Designer Lily Hu made conscious material choices right from the get-go, electing to use paper pulp for the baby bib, bottle and soother backings. A plastic-like blow-molded PETG makes the transparent casings for the line of BPA-free products and is attached by pressure-fitting rather than incorporating toxic adhesives. As a result, the recyclable image of the commodities upholds the value of eco-friendliness and this shapes a gentler brand identity. Now both inside and out, BornFree packaging accurately exhibits the shared priorities of the company and the consumer.
Designer Lily Hu made conscious material choices right from the get-go, electing to use paper pulp for the baby bib, bottle and soother backings. A plastic-like blow-molded PETG makes the transparent casings for the line of BPA-free products and is attached by pressure-fitting rather than incorporating toxic adhesives. As a result, the recyclable image of the commodities upholds the value of eco-friendliness and this shapes a gentler brand identity. Now both inside and out, BornFree packaging accurately exhibits the shared priorities of the company and the consumer.
