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BornFree Packaging Embraces Ideals of Health and Eco-Friendliness

By: Amelia Roblin - Published: • References: lilyhudesign & lovelypackage
You hope that every baby is a blank canvas, innocent, uncorrupted and completely healthy. BornFree packaging feeds off of parents' desires to preserve the purity of their infants with a branding strategy that says it cares.

Designer Lily Hu made conscious material choices right from the get-go, electing to use paper pulp for the baby bib, bottle and soother backings. A plastic-like blow-molded PETG makes the transparent casings for the line of BPA-free products and is attached by pressure-fitting rather than incorporating toxic adhesives. As a result, the recyclable image of the commodities upholds the value of eco-friendliness and this shapes a gentler brand identity. Now both inside and out, BornFree packaging accurately exhibits the shared priorities of the company and the consumer. Stats for Wholesome Newborn Branding Trending: Older & Average
Traction: 3,581 clicks in 109 w
Interest: 3.8 minutes
Concept: BornFree Packaging
Related: 113 examples / 87 photos
Segment: Neutral, 0-55
Comparison Set: 41 similar articles, including: vibrant slice branding, minimally bundled edibles, and delightfully patterned detergents.