You hope that every baby is a blank canvas, innocent, uncorrupted and completely healthy. BornFree packaging feeds off of parents' desires to preserve the purity of their infants with a branding strategy that says it cares.
Designer Lily Hu made conscious material choices right from the get-go, electing to use paper pulp for the baby bib, bottle and soother backings. A plastic-like blow-molded PETG makes the transparent casings for the line of BPA-free products and is attached by pressure-fitting rather than incorporating toxic adhesives. As a result, the recyclable image of the commodities upholds the value of eco-friendliness and this shapes a gentler brand identity. Now both inside and out, BornFree packaging accurately exhibits the shared priorities of the company and the consumer.
Why This Trend Is Growing
- Eco-friendly Baby Products
- Creating sustainable and non-toxic baby products is an opportunity for disruption in the baby industry.
- Transparent and Tracable Packaging
- Using transparent and traceable packaging materials can enhance brand identity and promote trust in the food and beverage industry.
- Conscious Material Choices
- Using non-toxic and eco-friendly raw materials in product design is an innovation opportunity in the packaging and consumer goods industries.
Industries Being Reshaped
- Baby Products
- The baby products industry can benefit from disrupting traditional product design practices by incorporating eco-friendly materials and branding strategies.
- Food and Beverage Industry
- The food and beverage industry can benefit from adopting transparent and traceable packaging materials to build consumer trust and enhance brand identity.
- Packaging Industry
- The packaging industry can further innovation by promoting the use of non-toxic and eco-friendly raw materials in product design, as well as incorporating transparent and traceable packaging materials.
