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Top 35 Mobile Marketing Trends in August

From Beer-Finding Apps to Politically Charged Filters

— August 28, 2016 — Tech
Branded Snapchat filters, gamified apps and emoji keyboards are just a few of the advertising tactics that are used in the top August 2016 mobile marketing ideas.

Some of the most interesting branded apps to be released include Kozel's one to find the nearest bar, Rimmel London's makeup emulator and the activity app from laundry brand Persil that encourages families to play outside and get dirty.

In social media news, Snapchat recently filed a patent that expresses its interest in using image recognition to identify objects in a photo or video and make suggested filters based on certain items—this could be a revolutionary new way for brands to hyper-target consumers. Another notable mobile marketing story is an image of Selena Gomez becoming the most popular Instagram photo of all time. This is particularly significant because it was part of Coca-Cola's 'Share a Coke and a Song' campaign.
6
Score
Popularity
Activity
Freshness
35
Donor Registry Campaigns
Donor Registry Campaigns
'Be The Match' is Using Snapchat to Try to Register New Donors
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34
Politically Charged Filters
Politically Charged Filters
The Hillary for AmericaCampaign Creates a 'Stop Trump' Snapchat Filter
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33
Ghoulish Movie Hotlines
Ghoulish Movie Hotlines
Sony Pictures' Ghostbusters Ads Ask: "Who You Gonna Call?"
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32
Video Game Search Filters
Video Game Search Filters
Yelp Users Can Now Filter Their Results Based on Nearby Pokéstops
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31
Image Recognition Ads
Image Recognition Ads
A New Snapchat Patent Will Use Image Recognition to Match Ads and Filters
<
30
Restaurant-Finding AI Bots
Restaurant-Finding AI Bots
The 'Ozlo' Chatbot Provides Users with the Best Food Options
<
29
Automotive Wi-Fi Campaigns
Automotive Wi-Fi Campaigns
Audi's 'Wi-Fi Hacking' Stunt Used Network Names to Share Info
<
28
Beauty Advisor Bots
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
<
27
Social Film Festivals
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
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26
Monkey Matchmaking Campaigns
Monkey Matchmaking Campaigns
The Body Shop is Promoting Its CSR Planting Program Through Tinder
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25
Smart Beer Cups
Smart Beer Cups
'Glassify' Offers Customers Discounts with Use and Collects Big Data
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24
Laughable App-Filtered Duets
Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
<
23
Ghoulish Social Media Filters
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
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22
Anime Game Business Stops
Anime Game Business Stops
The Pokémon Go Lure Modules Have Potential to Increase Customer Traffic
<
21
Kid-Oriented Dinosaur Chatbots
Kid-Oriented Dinosaur Chatbots
National Geographic KiDS' T-Rex Chatbot Educates Children
<
20
Crowdsourced Car Advertisements
Crowdsourced Car Advertisements
StickerRide Lets Users Earn Money by Posting Ads on Their Cars
<
19
Political Cartoon Geofilters
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
<
18
Underground Art Tours
Underground Art Tours
'The Art Tube Map' is the TfL's Guide to Art in the Subways of London
<
17
Branded Airline Geofilters
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
<
16
Makeup Emulator Apps
Makeup Emulator Apps
Rimmel London's 'Get the Look' Captures Makeup from Editorials and Photos
<
15
Social Media Insurance Tips
Social Media Insurance Tips
New York Life is Using Instagram to Share Financial Advice
<
14
Selfie-Morphing Apps
Selfie-Morphing Apps
The Snow App is a Snapchat Clone That Allows For Next-Level Selfies
<
13
Kiss-Sending Campaigns
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
<
12
Emoji-Decoding Challenges
Emoji-Decoding Challenges
GE is Launching #EmojiScience on Facebook Messenger
<
11
Charitable Giraffe Emojis
Charitable Giraffe Emojis
'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
<
10
Rewarding Bar Beacons
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
<
9
Beer-Finding Apps
Beer-Finding Apps
Kozel's App Will Taxi Users Straight to the Bar and Give Them a Free Pint
<
8
Comic Book Photo Filters
Comic Book Photo Filters
Gett Recently Partnered with Prisma to Design the #GettUrban Filter
<
7
Fan Photography Projects
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
<
6
Old-School Mac Emojis
Old-School Mac Emojis
Apple's 'Classic Mac' Emojis Bring Back iMac Imagery
<
5
Branded Activity Apps
Branded Activity Apps
Persil's App for Activities Suggests Ways Families Can Have Fun Outside
<
4
Fashion Snapshot Campaigns
Fashion Snapshot Campaigns
This Mango Fashion Campaign Teases the Release of Print Campaigns
<
3
Connected Packaging Designs
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
<
2
Branded Wallpaper Deals
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
<
1
Viral Instagram Campaigns
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
<