From Beer-Finding Apps to Politically Charged Filters

By: Laura McQuarrie - Aug 28, 2016
Branded Snapchat filters, gamified apps and emoji keyboards are just a few of the advertising tactics that are used in the top August 2016 mobile marketing ideas.

Some of the most interesting branded apps to be released include Kozel's one to find the nearest bar, Rimmel London's makeup emulator and the activity app from laundry brand Persil that encourages families to play outside and get dirty.

In social media news, Snapchat recently filed a patent that expresses its interest in using image recognition to identify objects in a photo or video and make suggested filters based on certain items—this could be a revolutionary new way for brands to hyper-target consumers. Another notable mobile marketing story is an image of Selena Gomez becoming the most popular Instagram photo of all time. This is particularly significant because it was part of Coca-Cola's 'Share a Coke and a Song' campaign.