Rimmel London's 'Get the Look' Captures Makeup from Editorials and Photos

By: Laura McQuarrie - Jul 9, 2016
References: uk.rimmellondon & itunes.apple
'Get the Look' is a new mobile app from Rimmel London that's being described as "the Shazam of beauty."

The app makes it possible for users to "steal the look" of a makeup style from editorials or photos of a friend's face, which can then be then virtually applied to the user's face in real-time with Rimmel London products. Once a beauty look has been virtually applied, a user has the option to further refine the look by swapping out product colors and types to find options that seem like they would be a perfect match in real life.

Alternatively, users have the option to begin using the Get the Look app by beginning from scratch without a reference photo, but the real-time virtual makeup application is its most impressive feature.