From Streamlined Wine Apps to Quirky Beer Hotels

By: Vasiliki Marapas - May 31, 2015
The top May 2015 drinking trends showcased the beverage industry's willingness to integrate technology into its products and services. From smartphone apps to 3D printed technology, the industry has whole-heartedly embraced the digital age, which, in turn, has made the lives of consumers much easier.

Tech integration is also a great example of one of Trend Hunter CEO Jeremy Gutsche's key patterns of opportunity: Convergence. The key takeaway of convergence is that you "increase your odds of winning by aligning to multiple trends." Convergence includes factors such as combining, adding value, merging the physical and the digital, aligning multiple forces and co-branding.

The pattern of convergence is one of six key shortcuts that Gutsche outlines in his New York Times bestselling book Better and Faster: The Proven Path to Unstoppable Ideas. To learn more about convergence, you can check out Gutsche's keynote here.