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Score: 7.3
New and Warm Top 4 Examples: 10,414 Total Clicks Date Range: Mar 14 - Jul 15
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Temporary design provides impermanent residences for consumers
Implications - In spite of the fleeting nature of pop-ups, the temporary spaces are borrowing from residential motifs with spaces suited to an impermanent form of housing. On top of heralding a fresh take on architecture, this sector matches the fast-paced lives of young people, who are accustomed to rapid changes that come of constant advancements in technology. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 10,061 Total Clicks Date Range: Jan 14 - Jul 15
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Eclectic, pastel-infused stationery adds a bit of whimsy to note-taking
Implications - Eclectically designed stationery infuses the note-taking process with a sense of whimsy that channels the artisan aesthetic. Lighthearted designs and inspirational quotes adorn pastel-colored notebooks in a way that reminds the consumer of play more than the rigid world of work. In utilizing tools that are pleasantly designed, consumers are able to reclaim the work process and infuse it with meaning. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 17,977 Total Clicks Date Range: Mar 14 - Jul 15
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Design-focused desk supplies offer consumers individual expression at work
Implications - Ultramodern desk accessories provide office workers with a mode of individual expression while upgrading the work environment to one that is more aesthetically pleasing. Such design-focused items are often made from upscale materials and speak to the progression of form toward minimalist, pure aesthetics that are easily discernible from the traditional cluttered desk space. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 14,540 Total Clicks Date Range: Apr 14 - Jul 15
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Consumers make use of tech-powered office supplies
Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,010 Total Clicks Date Range: Mar 14 - Jul 15
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Current fragrance concepts place the production process in consumers' hands
Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories. [More]
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Score: 6.5
This Month and Mild Top 4 Examples: 7,310 Total Clicks Date Range: Jan 14 - Jul 15
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Consumers take tech-free refuge in simple office products
Implications - A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 3,617 Total Clicks Date Range: Feb 15 - Jul 15
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Brands get noticed with emotive, tech-free campaigns focused on values
Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 26,077 Total Clicks Date Range: Jul 14 - Jul 15
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Iconic logos are re-envisioned with anti-corporate sentiment
Implications - Instantly recognizable, iconic logos are being reinterpreted with new, modern twists that tweak well-known symbols. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 5,015 Total Clicks Date Range: Jun 15 - Jul 15
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The fast casual industry responds to the health movement with bold brand transparency
Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,015 Total Clicks Date Range: Jan 15 - Jul 15
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Upscale movie theaters offer consumers affordable glamour
Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options. [More]