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Score: 7.2
This Week and Mild Top 4 Examples: 7,690 Total Clicks Date Range: May 15 - Jun 16
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Children's action figures explore different perspectives and experiences
Implications - As consumers begin to consider the long-term social implications of the toys they provide for their children, some toy brands are beginning to explore themes and dialogues that provide diversity and serve as a more accurate reflection of the market. Highlighting the need for consumers to see their realities reflected back at them in the products they buy, this shift demonstrates a growing awareness around the importance of educating children on the intersectional nature of identity politics. [More]
Score: 7.9
This Week and Warm Top 4 Examples: 7,135 Total Clicks Date Range: Dec 14 - Jun 16
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Iconic characters are reimagined with retro inspirations for new audiences
Implications - Toy manufacturers are aiming to woo Millennial parents with action figures that serve as reimagined takes on iconic characters conceived for series revivals and nostalgic remakes. Also a way to integrate modern technologies including animation, this progression demonstrates the prevailing power of nostalgia in marketing even to a new generation of children via their parents. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 4,280 Total Clicks Date Range: Nov 15 - Jun 16
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Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 5,256 Total Clicks Date Range: Oct 14 - Jun 16
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Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. [More]
Score: 8.8
This Month and Hot Top 4 Examples: 25,415 Total Clicks Date Range: Feb 15 - Jun 16
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Consumer leverage cultural influences to curate intellectual identities
Implications - Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 9,103 Total Clicks Date Range: Feb 14 - Jun 16
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Images from social media platforms get a makeover with traditional mediums
Implications - Memoirs, coloring books, magazines and other non-digital mediums are now breathing life into digital imagery, bringing the online world, offline. While apps such as Instagram and Facebook are still important platforms for sharing personal photos within consumer's networks, the desire for something more tangible is still something desired and romanticized across all generations. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 1,998 Total Clicks Date Range: Nov 15 - Jun 16
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The process of intangible digital design and coding goes tangible
Implications - Though typically, digital design tends to stay in the intangible world, tools are being developed to give this industry a literal physical space. Fusing the world of code and digital design with the tangible world of design speaks to the expansion of this previous niche into a concept more commonplace. [More]
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Score: 5.9
This Month and Mild Top 4 Examples: 646 Total Clicks Date Range: Jun 16 - Jun 16
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China embraces repetitive patterns that reminisce simpler times
Implications - Whether inspired by the art of ancient China or hand-stamped in a traditional manner, China is embracing its heritage via its packaging designs. These old world patterns help convey to consumers the longevity the brands have had in the marketplace, building brand trust. The designs reminiscent of historical time periods in Chinese culture also add to the feeling of legacy. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 1,584 Total Clicks Date Range: Jun 16 - Jun 16
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China opts for simple illustration in visually overwhelming marketplace
Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 3,047 Total Clicks Date Range: May 16 - Jun 16
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Consumers trade public spaces for elaborate custom backyard retreats
Implications - Visually appealing products and patio sets for outdoor soirees entice consumers to create a personal sanctuary in their own backyards. Millennials prefer at-home entertainment to cut costs and present a personalized flare, while Boomers are more inclined to host gatherings for privatization and relief from overcrowded public venues. This shift in leisure activities speaks to an overall consumer desire for customization and intimacy, regardless of their assigned generation. [More]