Art & Design Consumer Insights

Smoothie Rush
Portable blenders enable convenient, wellness-focused daily nutrition
Trend - Portable blenders are evolving into performance-focused wellness accessories through lightweight travel-ready designs, USB-C charging, and leakproof blending vessels that support mobile lifestyles while sustainable materials and high-powered motors are also being incorporated into design elements.

Insight - Consumers increasingly prioritize convenience-driven wellness products that support flexible, on-the-go lifestyles without disrupting daily health routines. Growing interest in personalized nutrition, fitness culture and mobile living is driving demand for compact appliances that simplify healthy food preparation across work, travel and recreation setting—positioning portable blenders as accessible tools for maintaining wellness habits in fast-paced environments.
Workshop Question - How can your brand develop products that better support consumers’ increasingly flexible and wellness-focused lifestyles?
7.3
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Megatrends
AIO Phone
Gaming phone brands integrate AIO liquid cooling systems to reduce active temperatures
Trend - Manufacturers incorporate microfluidic or vapor-loop cooling into flagship and gaming phones to lower sustained temperatures, maintain peak performance under heavy loads, and support longer high-intensity use without throttling.

Insight - Mobile gamers and users who work from their phones run more demanding apps for longer sessions and expect phones to stay fast and comfortable. Heat undermines performance, shortens battery life, and makes devices unpleasant to hold. Competitive pressure from gaming and content-creation use cases pushes brands to adopt advanced thermal systems so devices can reliably deliver sustained performance and better user experiences across intensive scenarios.
Workshop Question - How could your brand ensure its product meets the needs of its most demanding customers?
8
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Megatrends
Modular Biosensor
Health wearables featuring replaceable biosensors gain popularity
Trend - Brands release smart wearables with modular, swappable sensor modules sold separately; users slot cartridges or plug‑in modules into a durable hub to replace failed parts, add features, or buy upgrades. Products include sealed cartridges, standardized slots, and apps to manage modules.

Insight - Many users resent replacing an entire wearable when a single sensor fails or becomes outdated; they want devices that last, are repairable, and let them add features over time. Brands isolate failure points into sealed cartridges or user-replaceable modules while keeping a durable hub for compute and UI. This aims to lower total cost of ownership, cuts e-waste, enables faster feature rollouts, and creates recurring revenue from consumable modules.
Workshop Question - How might your brand incorporate modular components into your products or services to enhance longevity and user customization?
8
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Megatrends
LED Pest
Pest control brands launch smart light-based solutions to attract and eliminate pests
Trend - Brands are releasing UV‑LED pest‑control units that use tuned light spectra to lure insects into traps or kill‑zones, pairing long‑life LEDs with low‑heat designs, and indoor or outdoor formats; offering less-intrusive solutions for consistent pest control in both home and workplace settings.

Insight - Homeowners and facility managers want pest control that feels safer, cleaner and less intrusive than sprays or frequent service visits. Many dislike chemical odors, residue and the need for repeated treatments. As such, there is a clear pressure for less intrusive solutions. Brands lean into this demand by offering energy?efficient LEDs, quiet operation and discreet designs that fit modern interiors. UV?LED systems appeal because they promise passive, continuous protection with minimal effort.
Workshop Question - How might we develop innovative, less intrusive solutions that leverage our existing technology to meet consumer demands for safer, cleaner, and more efficient pest control?
6.6
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Blind Box
Collectible trinkets obtained in random chance boxes are gaining popularity
Trend - Collectible brands are rolling out 'blind-boxes,' which are sealed mystery packages featuring limited-edition figurines, trinkets or themed keepsakes. By engineering manufactured scarcity, surprise reveals and social-media unboxing moments, they drive hype, community, and repeat purchases.

Insight - Gen Z faces constant digital overload and mounting societal pressures, fueling a need for small, dopamine-triggering rituals that break the monotony. They seek novel ways to express identity and belong to niche communities through shared discoveries. The low-stakes nature of random drops meets their desire for excitement without high financial risk, while social sharing amplifies the thrill. These drivers have made the blind-box format a go-to engagement model.
Workshop Question - How might we harness the elements of surprise, community building, and shared discovery to create engaging experiences that cater to consumers' desires for excitement and identity expression?
8.4
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Onesie Character Collectibles
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
For the growing wave of kidults driving the collectible figure boom, the appeal goes beyond the thrill of cracking open a blind box, as seen in OneZZZ characters, which double as dopamine-boosting... MORE
Plush Monster Collectibles
Plush Monster Collectibles
Labubu is a Plush Monster Being Attached to the Bags of Gen Z Shoppers
Labubu is the newest furry plushie taking social media and Gen Z consumers by storm. This furry plushie is characterized by a creepy grin and serrated teeth, allowing consumers to express themselves... MORE
Stylized Collectible Figures
Stylized Collectible Figures
POP MART Launches the 'Arcane: League of Legends Blind Box Series'
POP MART has officially partnered with Riot Games to debut the 'Arcane: League of Legends Blind Box Series,' a stylized collectible figure collection inspired by the acclaimed animated series... MORE
QSR-Backed Collectible Deals
QSR-Backed Collectible Deals
KFC China Introduces a Blind Box Collaboration with POP MART's Dimoo
KFC China has partnered with POP MART to provide customers with blind box toys when purchasing a meal. The collaboration includes seven unique figurines of Dimoo, a POP MART original character, and... MORE
Mystery Toothpaste Boxes
Mystery Toothpaste Boxes
Hismile's Blind Box Toothpaste May Contain an Ultra-Rare Secret Flavor
Hismile, the oral care brand known for continually surprising and delighting a new generation of consumers with unconventionally flavored toothpastes, introduced a Blind Box Toothpaste experience... MORE
Branded Third Space
Brands launch third spaces that allow neighbors to connect with each other
Trend - Brands are creating "third places," a concept championed by sociologist Ray Oldenburg, to offer social spaces distinct from home and work. These welcoming environments foster regular connections among people through shared interests or activities, responding to the consumer's quest for community and spontaneity.

Insight - The remote work boom and social shifts are fueling a consumer desire for "third places" – hubs beyond work and home for connection. Craving escape from car-dependent suburbs and planned social activities, consumers seek spaces for spontaneous interaction and emotional support. Brands that successfully tap into this trend do so by crafting casual, community-focused havens. These spaces cultivate a sense of belonging and unity, drawing people together over shared experiences and interests, thereby winning the hearts and loyalty of consumers.
Workshop Question - How can your brand create a third space that fosters community connections and provides a sense of belonging for consumers in today's increasingly isolated society?
7.4
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Megatrends
Waste Furnishing
Waste-made home furnishing options prioritize eco-friendly consumption
Trend - Home furnishing brands are looking to become more environmentally friendly with furniture pieces and collections that are made from repurposed waste products. Items include everything from furniture made from raw waste to furniture made from old product packaging.

Insight - Eco-conscious consumers tend to limit the single-use items they purchase, however many don't have the means or access to long-term investment pieces that are also environmentally friendly. For eco-conscious consumers who can afford such lifestyle changes, prioritizing environmental friendliness in both small and large purchases is increasingly important.
Workshop Question - How could your brand make eco-conscious purchasing more accessible?
6.1
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Megatrends
Drive-In Renaissance
Drive-in entertainment is experiencing a revival amid the COVID-19 pandemic
Trend - Companies are launching special drive-in experiences for events that were previously enjoyed in person. Since it offers little to no physical contact, this form of entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government.

Insight - Government-imposed lockdown measures have restricted entertainment to the home environment and as time progresses, the consumer desire to diversify their experience and share it with a crowd—a feeling all too familiar prior to the COVID-19 outbreak—grows. Mindful of the safety measures and physical distancing rules they have to abide by, individuals are looking for ways to indulge in entertaining experiences without compromising their health or that of others.
Workshop Question - How might you rethink your business operations with respect to current concerns for health and safety?
4.6
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Megatrends
Kids Ergonomic Furniture
Design studios create furniture items that help improve kids postures
Trend - Design companies help children create healthier posture habits at a younger age when their bodies are still learning and developing. Through daily furniture designs such as chairs and desks, design studios explore ergonomic structures that seamlessly contribute to children's development.

Insight - In the information age, Millennial parents can navigate through new parenthood with more tools and gadgets to assist them. This access to information also has Millennials thinking of successful parenting in a more broad sense. They are more cognizant of whether their children are developing holistically. As a result, they look for products and services that help their children shape healthy habits, and learning development is seamlessly integrated.
Workshop Question - How can your company help consumers develop healthier habits?
5.8
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Furniture Fashion
Furniture brands are entering the world of fashion with stylish collections
Trend - Fashion designers have often worked with furniture brands on special home decor collections and today, the inverse is also gaining in popularity as some homeware companies are launching their own apparel collections—either independently or through a strategic partnership—or immersing themselves more into the fashion world.

Insight - Today, contemporary consumers are having an abundance of choice in every product category and this allows many to make purchasing decisions based on their personal preferences. In this space, many emphasize aesthetics, in particular, and they often turn to items that are considered to be novel. This stems from an individual's desire for uniqueness as this allows one to feel more interesting and confident in their self-expression.
Workshop Question - What adjacent business category can you explore with your brand?
3.8
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