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Score: 5.9
Recent and Mild Top 4 Examples: 1,062 Total Clicks Date Range: Jan 16 - May 16
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Hotel brands buck complex structure with youthful diffusion brands
Implications - As Millennial travel habits continue to redefine the industry, many established hotel chains are launching diffusion brands that offer simple, streamlined experiences at lower price points. A progression that was first felt in the fast food industry, this shift is related to the cost-consciousness of younger travelers, as well as the push for transparency from brands in the form of product and fare structures that are more easily understood. [More]
Score: 4.9
This Week and Untested Top 4 Examples: 681 Total Clicks Date Range: Dec 15 - May 16
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QSR brands focus breakfast options on protein-rich handheld meals
Implications - As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute. [More]
Score: 8.1
This Week and Hot Top 4 Examples: 2,714 Total Clicks Date Range: Dec 15 - Apr 16
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Maker culture has created a generation of almost-artists
Implications - The Maker Culture phenomenon has infiltrated many industries, however not all consumers have the skills to participate in the wave. Arts and craft kits accommodate maker neophytes, creating a sense of comfort while also providing the opportunity for creative expression. This serves as an example of how to ease the mainstream consumer into niche, social media-driven phenomenon. [More]
Filed in: Art & Design
Score: 8
This Week and Warm Top 4 Examples: 4,259 Total Clicks Date Range: Nov 15 - Apr 16
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Arts and tactical creation is seen as cathartic for stressed consumers
Implications - As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority. [More]
Filed in: Art & DesignDIY
Score: 8.9
This Month and Hot Top 4 Examples: 19,134 Total Clicks Date Range: Jul 14 - Apr 16
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Nature-inspired interiors get a sleek, modern makeover
Implications - As technology evolves to take on an increasingly large role in the home, consumers are looking to balance this shift with a minimalist, nature-inspired aesthetic. A middle ground between the sleek, clean lines of modern design and natural beauty, this approach to design brings the best of both worlds to discerning consumers. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 7,230 Total Clicks Date Range: Dec 14 - Apr 16
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Consumers diverge from the tech-fueled interior space
Implications - The over-saturation of hyper-connected interior options fueled by the Internet of Things coincides perfectly with a rise in demand for sustainable living, spawning a consumer desire for analog lighting solutions. Speaking to a sense of simplicity that is glamorized in the digital age, this anti-tech approach to home interiors shows that consumers are invested in more than aesthetics when it comes to the home. [More]
Filed in: Art & DesignEco
Score: 7.5
This Month and Warm Top 4 Examples: 6,221 Total Clicks Date Range: Aug 15 - Apr 16
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The wellness wave ushers in an aesthetic inspired by nature
Implications - Therapeutic ambiance is rising in popularity, specifically in the mimicry of sounds, smells and lighting seen in nature. Accelerating this idea of naturalism as therapy, more brands in the design space -- particularly in lighting -- are going so far as to design pieces that not only feel naturalistic, but look it as well. This directly battles the minimalist wave, proving that consumers are prioritizing wellness above aesthetic in and outside of the home. [More]
Filed in: Art & Design
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Score: 5.3
This Month and Mild Top 4 Examples: 1,617 Total Clicks Date Range: Apr 15 - Apr 16
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Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 8,465 Total Clicks Date Range: Dec 14 - Apr 16
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Big-ticket device shopping becomes less intimidating
Implications - Consumers' devices hold the key to their entire lives -- from their personal secrets to their banking information -- in the digital age, and so, purchasing technology is not to be taken lightly. To lessen the intimidation factor of such an important big-ticket purchase, tech retail is adopting a more approachable aesthetic to alleviate the anxiety that potentially accompanies tech shopping. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 1,835 Total Clicks Date Range: Dec 15 - Apr 16
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Consumers provide kids with tactile toys that emphasize creativity
Implications - Parents interested in providing children with resources that stimulate development and imagination are opting for simplistic, unbranded toys that emphasize the cultivation of important physical and intellectual skills through the sensory process of the object. In addition to highlighting the interest in limiting creative restrictions for unbridled development, this progression demonstrates that the discerning consumer is primarily concerned with the educational value of a children's product, as well as its impact on health and budget. [More]