Self-Care Textile Collections

IKEA's TÄNKVÄRD Collection Fuses Scandinavian & Japanese Design

This spring, IKEA is introducing TÄNKVÄRD as a tactile collection of natural materials and fibers, like linen and rattan. All of the pieces are made to look as if they already have a slight patina to them, fusing the elegant simplicity of Scandinavian style with Japanese design for a result that's called "perfectly imperfect."

As TÄNKVÄRD is described as being an exploration of "basic human needs through furniture and textiles," the new collection from IKEA will introduce its first-ever kimono that's said to be a wearable garment that's connected to the home.

With these furniture pieces and textiles, users are invited to experience a deeper sense of calm, a better night of rest and an emotional connection to the products.

Natural Material Collections
Opportunity for companies to create tactile collections of natural materials and fibers with imperfect design, catering to individuals seeking a sense of calm and emotional connection through their products.
Multi-functional Textiles
Opportunity for companies to create multi-functional textiles, like IKEA's wearable kimono, that bridge the gap between fashion and furniture, emphasizing the idea of products connected to the home and basic human needs.
Imperfect Minimalism
Opportunity for companies to create products that embrace the idea of elegant simplicity with slight imperfections, producing a fusion of Scandinavian and Japanese design while catering to individuals seeking a deeper sense of calm and emotional connection.

Sectors Adopting This

Furniture
Opportunity for furniture companies to explore the connection between natural materials and basic human needs, creating collections that offer individuals a deeper sense of calm and emotional connection through their products.
Fashion
Opportunity for fashion companies to create multi-functional textiles that bridge the gap between fashion and furniture, emphasizing the idea of products connected to the home and basic human needs.
Home Decor
Opportunity for home decor companies to create collections that embrace the idea of elegant simplicity with slight imperfections, producing a fusion of Scandinavian and Japanese design while catering to individuals seeking a deeper sense of calm and emotional connection.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 34%
Freshness 8%