Architecture Consumer Insights

Implications - No longer satisfied with basic stadiums, architects are being commissioned to create luxury venues as majestic public entertainment centers. The most notable of 2008 was Beijing’s “Bird’s Nest” stadium, and London’s flat-pack stadium for the 2012 Olympics is also arousing early curiosity.

Implications - Tree houses are no longer just arboreal retreats for children - and this is no a longer novel concept. The actual creation of suspended architecture is beginning around the world. Suspended homes are the latest housing alternative that maximize the smaller spaces available for new constructions.

Implications - Home restoration has become popular thanks to the success of related reality TV shows. These renovated churches reflect our desire to preserve culture yet live at the height of modernity. Adding to their appeal is the fact that owning a piece of history can ensure exclusivity.

Implications - The stereotypical image of campers is shifting from retro VW Westfalias to ultra-modern mobile dwellings. Fantastic mobile living innovations anticipated for the future are all derived from the same vision to make mobile living, whether short- or long-term, a more enjoyable experience.

Implications - A lack of building space is becoming a huge global architectural development issue. One of the most innovative, yet exceedingly expensive, solutions has been to construct artificial islands. These man-made paradises are often highly eco-friendly and very luxurious.

Implications - There’s no question that eco-friendly products and services continued to be a major theme in 2008. Worth noting is the spin-off into architecture. Consumers are setting broad expectations for more nature-friendly choices on the market - so when it comes to housing, demand will only continue to grow.

Implications - Instead of building from scratch, architects are rebuilding historical buildings and turning them into havens of art observation. These hotels let people enjoy art and history interactively. In today’s day of virtual tours and the internet, these spaces fulfill people’s desire to experience history vividly.

Implications - Travelers are seeking hotels that offer as much of an experience as the destination they are traveling to. This not only gives these hotels a favorable advantage to those seeking an exotic experience abroad, but it also increases the likelihood the hotel will attract local patrons looking for a staycation. Pushing beyond travel norms ups consumer notice.

Implications - The Middle East has become a global luxury destination in recent years. Previously it was a retreat reserved for those involved in the oil industries, or residing in Middle Eastern countries. Recently however it’s become an international hub for holidays of opulence.

Implications - Solar innovation is associated with prestige, giving architects and designers recognition for premium technology, creative talent and green credit. These structures positively portray the social consciousness of their creators and appeal to environmentally conscious consumers who find the costs justifiable.