These pastel fashions have an inspiring amount of soft-colored styles. There are tea party editorials, choppy chiffon dresses and blue men's blazers that are all perfectly pastel. So don't be surprised if you find yourself dressing like an Easter egg after clicking through these pastel fashions -- it was the desired effect.
Implications - The spring season perennially features pastel hues in a nod to Easter eggs and the burgeoning shades of early spring that appear in nature. Pastel fashion ranges from innocent and playful to downright sensuous; the genre's only limitations are the designer's desires and the collection's intended market. Pastel appears in every niche of fashion, from ready-to-wear separates to cosmetics.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 22%
Freshness 8%
