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The 3.1 Phillip Lim Resort 2011 Collection is Casual and Soft

By: Joanne Lam - Published:   Updated: Jun 23 2011 • References: 31philliplim & studdedhearts.blogspot
The 3.1 Phillip Lim Resort 2011 lookbook presents the collection as a foggy, mystical composition. The neutral colors on these casual outfits give the entire series a calm and elegant feel.

The soft whites, beiges and grays gives off the vibe of dressing for a chilly Sunday morning. As a resort collection, the simple yet classy pieces would definitely make those lazy mornings outfits easy to put together.

Implications - This misty photography exudes elements of longing and despair. Many consumers are looking for these common emotions to be embodied in certain products, as their purchases can then provide a form of expression for these individuals. Companies should consider how to infuse their commodities with specific emotions that can then be marketed to a broad consumer base.

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Concept: 31 Phillip Lim Resort 2011
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Segment: Females, 18-35
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