Judging from what Karl Lagerfeld created for the 2010 Chanel Haute Couture collection, ear-like bouffants will be spring's must-have hair style. (If you identify with Minnie Mouse, that is.)
Hair aside, with a palette of cool pastels ranging from dove grey to blushing pink, the 2010 Chanel Haute Couture collection definitely made a case for lavish femininity--what with its oversized bows, rosette detail and liquid silk gowns.
Implications - Youth consumers are looking to the past as fodder for their style choices. This stems from a fear of the future and a desire to return to a simpler time filled with nostalgia. Companies should create products that are retro and vintage to capture the mindset of this group.
Stats for Pastel Bouffant Fashion
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Concept: Pastel Bouffant Fashion
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Segment: Females, 18-35
Comparison Set: 38 similar articles, including: shoulder puff blouses, peaches 'n' cream photography, and cotton candy coiffures.
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