Pastel Bouffant Fashion
Hair aside, with a palette of cool pastels ranging from dove grey to blushing pink, the 2010 Chanel Haute Couture collection definitely made a case for lavish femininity--what with its oversized bows, rosette detail and liquid silk gowns.
Implications - Youth consumers are looking to the past as fodder for their style choices. This stems from a fear of the future and a desire to return to a simpler time filled with nostalgia. Companies should create products that are retro and vintage to capture the mindset of this group.