At Milan Fashion Week, robin's egg blue was woven throughout the Calvin Klein Spring/Summer 2011 collection. Whether it appeared in t-shirts, blazers or trousers, bright sky blue added an attractive pop to the line's mostly neutral palette.
Although black, white, tan and gray are perennial shades for menswear, the splashes of bright colors found in the Calvin Klein Spring/Summer 2011 collection remind us that despite spring showers, warm weather is here.
Implications - The use of robin's egg blue in many different pieces throughout Klein's Spring/Summer 2011 collection weaves the collection together in a common theme and excites audiences about a trendy new color for the season. Warm, inviting and fashionable, this egg blue is a part of a family of popular pastels that have made their way onto runways, magazines and streets this summer.
What's Driving This Trend
- Pop of Color
- The use of bright sky blue as a pop of color in the Calvin Klein Spring/Summer 2011 collection inspires fashion designers to incorporate bold hues into their collections.
- Color Coordination
- Using a consistent color theme, such as robin's egg blue throughout the collection, sparks a trend for cohesive outfits and may provide opportunities for customization.
- Pastel Invasion
- The popularity of pastel hues, including robin's egg blue, on runways and in magazines is indicative of a larger trend towards soft and muted colors.
Who This Affects Most
- Fashion
- The trend towards incorporating bright pops of color, color coordination, and pastel hues in fashion is an opportunity for designers to create disruptive innovations in fabric dying and color coordination technologies.
- Interior Design
- The popularity of pastel hues in fashion suggests a larger trend towards incorporating soft and muted colors in interior design, providing an opportunity for designers to create bold and creative color palettes in home decor.
- Art and Design
- The use of consistent color themes to create cohesive collections in fashion suggests an opportunity for artists and designers to incorporate color coordination and themes across different mediums including graphic design and marketing.
