In addition to their wet swimming-pool and beach themed ads for the Preppy Pastels and 'High Summer' collections, Gant has released wilderness-inspired ads for their Safari collection.
The ads were shot in sunny golden fields and show supermodel Chad White and another female model frolicking in the sun wearing pieces from the Safari collection.
Check out more Safari-inspired fashion and photography below.
Implications - Consumers are eager to adopt greener lifestyles and seek companies who will help them do so. Companies can obtain a green image by incorporating the environment into their advertising and making their practices eco-friendly. By adopting these business behaviors, companies will appeal to green demographics.
Stats for Wheat Field Couture
Trending: Older & Mild
Research: 10,094 clicks in 381 w
Interest: 4 minutes
Concept: Wheat Field Couture
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: father daughter ads, safari vampire photoshoots, and safari prints.
Wheat Field Couture
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