The Vera Wang Spring 2011 Bridal Collection makes for a lighter, more airy wedding day. These gorgeous dresses come in pale pinks and ivories, providing a softer touch replacing the solid whites and brighter concentrated hues.

In gathering the material in different styles, these dresses create very different silhouettes under the same underlying soft and simplistic theme. Check out the Vera Wang Spring 2011 Bridal Collection for yourselves in the featured gallery.

Implications - Consumers are always looking for new and innovate ways to market old products. This modern take on the white bridal gown says that the market is changing to exclude the past superstitions of the past. This product opens the door for brides looking for different, fresh and completely modern clothing aesthetics. Businesses can profit by providing options that deviate from the norm.