Forget red. Spring 2010 lip color is all about the shades you would find in the ocean, sky, or the pastel blue color in a pack of sidewalk chalk.
Designers like Paul Smith and House of Holland busted out electro-hued blue lipstick, perhaps to match the just-as-bright ensembles that marched down the catwalks. Shades of aquamarine, cobalt—even hues bordering on purple—adorned lips, showing us that really, anything goes for Spring 2010 lip color!
Implications - Consumers are looking for products with bolder aesthetics. Items that feature vibrancy appeal to those with stressful lifestyles. Companies could create more designs like this to garner more attention on the market.
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Concept: Eccentric Painted Pouts
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Segment: Females, 12-55
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Eccentric Painted Pouts
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