Uniqlo brightens its Summer 2009 ad campaign with two platinum blonde British models, Agyness Deyn and Luke Worrall.
The bleached models showcase the colorful styles of the collection with styling by Nicola Formichetti and photography by Dan Jackson.
Agyness Deyn is joined in the Uniqlo Sports Casual Summer 2009 campaign by Halle Berry's squeeze, Gabriel Aubry. They also star in a slow-mo TV spot for the campaign.
Implications - Youth consumers are looking to express themselves through ostentatious choices. Pastel colors are bold and are definitely attention-grabbing. Companies who are looking to expand their market share of youth consumers would be wise to offer at least one bold choice in a product line-up.
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Concept: Platinum Blonde & Pastels
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Segment: Females, 18-55
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