Uniqlo brightens its Summer 2009 ad campaign with two platinum blonde British models, Agyness Deyn and Luke Worrall.
The bleached models showcase the colorful styles of the collection with styling by Nicola Formichetti and photography by Dan Jackson.
Agyness Deyn is joined in the Uniqlo Sports Casual Summer 2009 campaign by Halle Berry's squeeze, Gabriel Aubry. They also star in a slow-mo TV spot for the campaign.
Implications - Youth consumers are looking to express themselves through ostentatious choices. Pastel colors are bold and are definitely attention-grabbing. Companies who are looking to expand their market share of youth consumers would be wise to offer at least one bold choice in a product line-up.
Stats for Platinum Blonde & Pastels
Trending: Older & Mild
Research: 11,570 clicks in 364 w
Interest: 4 minutes
Concept: Platinum Blonde & Pastels
Related: 87 examples / 67 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: fashionably white hair, blonde beehive hairstyles, and brunette vs. blonde fashion ads.
Platinum Blonde & Pastels
More Stats +/-
Blonde Beehive Hairstyles
Fashionably White Hair
Brunette vs. Blonde Fashion Ads
Ventilated Performance Sandal Shoes
Concentric Circle Lights