Papercrafts and paper art are attractive to many because paper is cheap, abundant and often wasted. Why not use this ubiquitous material to create un-paperlike things like couture or architecture?
Whether it is cut, folded, sculpted or molded, paper is one bit of consumer waste that can nearly always be reused in papercrafts and paper art.
Implications - Paper has been widely accepted as an art medium recently because of its environmentally conscious connotations and delicate, soft look. Going green is something that many brands are attempting to do, and when aesthetics are still taken into consideration, a product becomes utterly irresistible to a consumer who wants to help the planet and look good.
SCORE
6.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 94%
Freshness 8%
