I think I can safely say that every girl I know loves H&M. I mean, you can practically find a bit of everything there and usually walk out looking more than half decent (depending, I have to admit, on your own savvy style sense). But if you don’t know exactly what look you are going for, it can never hurt to reference their H&M fashion campaigns. I mean, they do enlist experts to put together those outfits.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 68%
Freshness 8%
