The New Fall In-Store Ads Starring Jessica Stam for H&M

By: Marissa Liu - Published: Oct 28, 2009 • References: hm & fashiongonerogue
A new fall campaign stars Canadian supermodel Jessica Stam for H&M. Andrea Sjödin’s color and black and white photographs will appear in all H&M stores and showcase many casual looks that can be achieved using H&M’s Fall collection.

The Jessica Stam for H&M campaign was styled by Robert Rydberg who dressed the blond babe in relaxed looks and a lot of denim. The campaign has a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix. Stats for Chic Winter Bundling Trending: Older & Mild
Research: 11,980 clicks in 342 w
Interest: 4 minutes
Concept: Chic Winter Bundling
Related: 100 examples / 77 photos
Segment: Females, 12-55
Comparison Set: 37 similar articles, including: understated jewelry shoots, affordable foot couture, and poufy pants.