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The New Fall In-Store Ads Starring Jessica Stam for H&M

By: Marissa Liu - Published: • References: hm and fashiongonerogue
A new fall campaign stars Canadian supermodel Jessica Stam for H&M. Andrea Sjödin’s color and black and white photographs will appear in all H&M stores and showcase many casual looks that can be achieved using H&M’s Fall collection.

The Jessica Stam for H&M campaign was styled by Robert Rydberg who dressed the blond babe in relaxed looks and a lot of denim. The campaign has a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix.