Hot on the heels of Jimmy Choo, H&M has just announced their latest designer collaboration: Sonia Rykiel for H&M. Although this has become quite the tradition, it marks the first time for a lingerie focused alliance.
Also a first, Sonia Rykiel for H&M lingerie collection will be available in the designer’s very own boutiques. Priding herself on the accessibility of this line, Natalie Rykiel, president and artistic director, elaborates “[It is] the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.” The Sonia Rykiel lingerie line will be available on December 5, 2009.
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