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H&M Launches ‘Fashion Against AIDS' Campaign Game

By: Shelby Lee Walsh - Published: May 30, 2009   Updated: Jun 23 2011 • References: hm
H&M has always tried to be a socially responsible company. Now to promote their agenda of a fashionably better world, they have just released a Fashion Against AIDS campaign game.

This campaign allows users to make their own music videos with some of their favorite celebrities including Dita Von Teese, Pharrel Williams and Robyn. Drag and drop to mix your own beats and become more aware while you do!

Implications - With large corporations dominating contemporary society, many consumers are looking to the streets for ideas. Businesses should do the same, as many individuals enjoy this sense of style and will appreciate this new perspective. Companies would be wise to study how street styles and products can be used to infuse new life into their own commodities.