H&M has always tried to be a socially responsible company. Now to promote their agenda of a fashionably better world, they have just released a Fashion Against AIDS campaign game.
This campaign allows users to make their own music videos with some of their favorite celebrities including Dita Von Teese, Pharrel Williams and Robyn. Drag and drop to mix your own beats and become more aware while you do!
Implications - With large corporations dominating contemporary society, many consumers are looking to the streets for ideas. Businesses should do the same, as many individuals enjoy this sense of style and will appreciate this new perspective. Companies would be wise to study how street styles and products can be used to infuse new life into their own commodities.
Stats for DIY Fashion Music Videos
Trending: Older & Mild
Research: 6,960 clicks in 360 w
Interest: 4 minutes
Concept: DIY Fashion Music Videos
Related: 48 examples / 37 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: vip anti-hiv designs, fondling breasts for aids, and aids art shelters.
DIY Fashion Music Videos
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