Earlier we introduced you to Madonna's H&M label, M. Now the ad has been released, and... well, it's a little weird... It's not a usual ad, but it's so "electro" that you will fall in love Madonna just as you did with her last album. Madonna continues to reinvent herself and epitomize cool.
Implications - Celebrities are increasingly expanding their commercial brand into other industries; musicians, who often become style icons, are the best examples of this cross-branding phenomenon. Madonna, who's made a career out of reinventing herself, joins fellow musicians-turned-fashion-designers Jay-Z, Gwen Stefani, Russell Simmons, Nelly and Travis Barker with this lifestyle-oriented clothing line.
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