From Alter Ego Clothing Labels to Rock Star Human Rights Campaigns

By: Luisa Amanda Gomes - Jan 28, 2010   Updated: Apr 3 2011
Rock Stars are always venturing into something new and unknown. Their singing careers alone aren’t enough of a creative outlet to let all their innovative juices out. Whether its producing, designing or marketing, this special group of talented people always rock out whatever new task they’ve set out for themselves.

Implications - It takes much more than musical talent for an artist to be considered a pop icon or rock star, and companies that recognize a musician's potential to do so from early on will establish themselves as trend setters who are ahead of the curve. This mysterious "x-factor" that makes a rock star a rock star has fascinated many, and draws consumers in because of a longing for a similar lifestyle or confidence level.