As men become more secure with their masculinity and embrace their ‘feminine’ side, the accessory industry is set to profit. No longer are men afraid to strut around with manly murses.
I can’t imagine what men need to carry around nowadays, considering that until recently they would simply rock backpacks or nothing at all, but murses continue to grow in popularity. These manly murses are a tribute to the growing sensitivity toward men's feminine sides.
SCORE
5.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 66%
Freshness 8%
