Yes, the defense force!
But the recycling doesn't end at the army water bottle serving as a flap. The body of the bag is made of recycled truck tarp.
The bag is handmade in Stuttgart, Germany and sells for $160.
Implications - The market for recycled and reused items continues to grow, as vintage fashion and speciality products become increasingly more popular with mainstream consumers. Businesses can create new uses for old products from entirely different industries to garner interest from a wide range of customers from a variety of interest groups.