Philip Toledano's Slammin' Bag Editorials

By: mediterranean - Published:   Updated: Aug 15 2011 • References: mrtoledano & homotography.blogspot
Photographer Philip Toledano is famous for his unusual style, which ranges from capturing phone sex workers to empty offices.

Even Toledano's commercial work is not your typical editorial, as you can see from these two photo sets. The first set showcases the luxurious bags as weapons smacking the faces of people, while the second shows floating spacemen making sure they get a handle on their luggage.

Check out more Mr. Toledano's features on TrendHunter.com below.

Implications - Violent imagery often evokes physical dominance and power among its viewers, so by using it in this particular bag campaign, companies will encourage viewers to naturally associate owning one of these bags with empowerment. Corporations looking to convey a sense of strength from using their wares may consider using campaigns with appropriate violent imagery that suits their needs.

Stats for Aggressive Bagvertising Trending: Older & Chilly
Traction: 4,249 clicks in 289 w
Interest: 4 minutes
Concept: Aggressive Bagvertising
Related: 105 examples / 81 photos
Segment: Neutral, 18-35
Comparison Set: 39 similar articles, including: photographic sculptures, portraits of phone sex workers, and financial crisis photography.