Even Toledano's commercial work is not your typical editorial, as you can see from these two photo sets. The first set showcases the luxurious bags as weapons smacking the faces of people, while the second shows floating spacemen making sure they get a handle on their luggage.
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Implications - Violent imagery often evokes physical dominance and power among its viewers, so by using it in this particular bag campaign, companies will encourage viewers to naturally associate owning one of these bags with empowerment. Corporations looking to convey a sense of strength from using their wares may consider using campaigns with appropriate violent imagery that suits their needs.