Jumping is one of the most fun things you can; it involves a rush of energy, sometimes with a kick of adrenaline, and for most people, brings back the cheery playfulness of childhood.
This cluster highlights some of the most fascinating innovations we've seen in jumping, from shoes that help you leap like a kangaroo, to fashion editorials that involve air jumping photos in couture.
Implications - With so many responsibilities in the modern age, products that remind consumers of their childhood are highly appealing. Shoppers are looking for items that evoke nostalgia in order to escape their everyday stresses. Companies could integrate a classic element into their items in order to appeal to customers looking for a reminder of simpler times.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 23%
Freshness 8%
