World's Highest Bungee Jump
Macau Tower is 764 Ft Up
This is extreme bungee jumping at an unreal level. Talk about an adrenaline rush!
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Implications - Immersed in a digital world, consumers have devalued material possessions in favor of experiences that they can share with friends and family. Atypical experiences make consumers feel like they are unique snowflakes. Companies should consider ways in which they can accentuate the uniqueness of their consumers.