Katie Cordrey
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 Canned Coffee Company Re-dos Loos for Disorienting Pee Experience Published: Mar 24, 09 Comments: 1 Views: 2,518 A marketing campaign for Georgia Max Coffee encourages everyone to feel like a ski jumper at the top of the ramp. A number of restroom interiors at ski resorts across Japan have been vinyl-wrapped with ski jump views. The mural project is part of an advertising campaign by Tugboat Advertising Agency for Georgia Coffee Max brand canned coffee. The scenes included skis printed on the floor. Advertising is placed on the walls behind the toilet or on the toilet paper holder. I think those with vertigo or who have had a few beers might want to use the facilities with caution.  The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” The message also featured the URL http://www.maxcoffee.jp, where visitors could view videos of extreme sports as well as sign up to the MAX community.
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