Furniture and architecture are two significant categories influenced by this watery technique. From coral-like chairs to jellyfish tables, it's hard to tell what kind of marine life will pop up next. A fierce runway show is another great place to pump up the aquatic advertising techniques, as this is sure to garner attention.
Implications - Many consumers associate aquatic advertising with vacations and a sense of escape. With contemporary society full of constraints and stress for many individuals, companies that offer the ability to break free from these hardships through their campaigns will attract a broad consumer base.