The Motor Accident Commission of South Australia Ads are Hilarious
Deborah Kim — July 20, 2011 — Marketing
References: clemengerbbdo.au & adsoftheworld
This comical campaign created by the Motor Accident Commission of South Australia certainly get its point across. The slogan reads, "Lose your licence and you're screwed." The message that is being delivered is that if someone loses their licence, they will suffer the consequences. This campaign is great because instead of taking a lectured point of view, it subtly and sarcastically lets people know what their actions do.
The Motor Accident Commission of South Australia campaign prints include an image of a couple riding together in a bike, with the girl sitting in what appears to be a child's seat. The girl looks unimpressed and the scene doesn't exactly scream 'fun date.' Another print for the campaign includes a painter riding a donkey to work. These effective advertisements by the Motor Accident Commission are fun and deliver a great message.
The Motor Accident Commission of South Australia campaign prints include an image of a couple riding together in a bike, with the girl sitting in what appears to be a child's seat. The girl looks unimpressed and the scene doesn't exactly scream 'fun date.' Another print for the campaign includes a painter riding a donkey to work. These effective advertisements by the Motor Accident Commission are fun and deliver a great message.
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