"Don't drink and drive" has become a popular quotation of caution amidst the English-speaking world, but this Sonique Bar campaign extrapolates to advise on what else you shouldn't do while under the influence.
Recommending that people don't text, tweet or post on Facebook with alcohol in their systems, this Brazilian lounge is most likely attempting to deliver a completely different message. By name-dropping means of pop culture information sharing through websites like Twitter, the establishment could simply be trying to appeal to a young and Internet-savvy crowd from which to acquire clientele.
Under the art direction of Dentsu, these prints paint a picture of a park bench, a domestic couch and a bathroom. In every case and amidst broken bottles and spilled neon liquid, the Sonique Bar campaign spells out statements that one should not post online. Perhaps they are familiar to your News Feed?
Stats for Drunken Overshare Advertising
Trending: Older & Mild
Research: 2,621 clicks in 250 w
Interest: 4 minutes
Concept: Sonique Bar Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: ice block bikini tops, armored housekeeping ads, and coin-embedded object campaigns.
Drunken Overshare Advertising
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