The Song Room Air Instruments packaging by Designworks is a unique way to grab an audience’s attention.
The Song Room is a charitable organization that supplies underprivileged schools with the "ability to be creative." The charity enlisted Designworks to design packaging pieces for The Song Room’s Play Air Campaign. The pieces that they came up with was to have the plastic moulds of the instruments. The campaign sold these The Song Room Air Instruments to raise money for the campaign in addition to air band competitions and air busking.
Implications - Charities have to be unique when it comes to designing campaigns as they need to stand out from other, similar minded charities. By coming up with a fun campaign that spreads the message, the audiences are more likely to donate and increase their awareness about the cause.
Stats for Literal Air Band Branding
Trending: Older & Chilly
Research: 271 clicks in 250 w
Interest: 1.4 minutes
Concept: Song Room Air Instruments
Related: 60 examples / 46 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: natural disaster charity tees, haitian artist wearables, and upcycled utilitarian products.
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